Filmmaker Drew Hyttenrauch seized an extraordinary opportunity to produce a commercial spotlighting the needs of the Down syndrome community, a cause close to his heart as he cares for his sister, Natalie. The siblings recently collaborated on a project in Windsor, Ont., creating a commercial for the Canadian Down Syndrome Society (CDSS) during Down Syndrome Week.
The commercial reveals a stark statistic from the 1950s when only one percent of Canadians with Down syndrome lived past 40 years old. The poignant message emphasizes the necessity for proper care as individuals with Down syndrome age. Currently, 30 percent of this community is over 40, yet healthcare systems have not adapted to their evolving needs.
To address this disparity, the CDSS is raising funds for a specialized training course tailored to the unique healthcare requirements of individuals with Down syndrome. Down syndrome, a chromosomal condition associated with chromosome 21, affects over 22,000 individuals in Canada. Common health concerns include congenital heart conditions, gastrointestinal issues, thyroid problems, and respiratory infections.
Drew and Natalie Hyttenrauch, both in their thirties, understand the challenges of aging with Down syndrome firsthand. Drew, who owns a production company in Windsor, embarked on this project with a deep personal connection to the cause. The commercial, featuring actors from across Ontario, showcases individuals with Down syndrome in everyday scenarios to challenge stereotypes and promote inclusivity.
The heartwarming campaign resonated deeply with Drew, who described it as the most significant and fulfilling project of his career. The commercial not only aims to raise awareness but also to foster a more inclusive society where individuals with Down syndrome are seen as thriving members of the community.