Ontario’s recent advertisement, which incorporates segments of a speech delivered by former U.S. president Ronald Reagan in 1987, has drawn the ire of President Donald Trump, resulting in the suspension of trade discussions with Canada. The ad features quotes from Reagan’s speech emphasizing the negative impact of imposing tariffs on foreign imports, warning about the repercussions of trade barriers and advocating for fair competition.
In the advertisement, it is highlighted that while tariffs may initially seem beneficial for protecting domestic products and employment, in the long term, they harm American workers and consumers. It stresses that high tariffs can lead to retaliatory actions by other countries, sparking trade conflicts that ultimately result in economic downturns, closures of businesses, and widespread job losses.
Reagan’s complete speech from 1987 addresses the importance of free trade and fair competition, highlighting historical examples such as the Smoot-Hawley tariff during the Great Depression and the detrimental effects of protectionist policies. He underscores the dangers of escalating trade wars due to high tariffs, which can lead to market contractions, industry shutdowns, and significant job displacements.
The speech emphasizes the significance of promoting prosperity through rejecting protectionism and fostering open competition on a global scale. Reagan’s message resonates with the belief that safeguarding America’s jobs and economic growth hinges on embracing free trade principles.

