Ukrainian soldiers are utilizing a system similar to video games, where they earn points for successful drone strikes. This system, known as the Brave1 Market, allows soldiers to earn points for actions like killing a Russian soldier or destroying a tank. These points can then be used to acquire equipment and drones. The Brave1 Market acts as a marketplace for war, with 400 drone units currently participating in the point-based competition.
The system has raised ethical concerns, with some experts cautioning against potentially trivializing the seriousness of combat. However, Ukrainian officials, including Mykhailo Fedorov, the minister of digital transformation, see it as a motivational tool for the military. Fedorov emphasized that in the context of a full-scale war, the system aids in stopping the enemy.
While some officials, like former Ukrainian prosecutor Gyunduz Mamedov, express discomfort with the system’s potential dehumanizing effects, others, like war correspondent Tim Mak, defend its use in the current conflict. Mak argues that in the face of the ongoing war and significant casualties, the system allows units to address specific frontline challenges efficiently.
The point-based system in Ukraine contrasts with Russia’s tiered cash incentives for soldiers targeting Ukrainian tanks. This approach in Ukraine enables local commanders to address immediate needs effectively, promoting flexibility in equipment procurement. Despite the system’s operational benefits, critics stress the importance of upholding ethical standards in warfare technology development.
As the conflict between Russia and Ukraine persists, with tens of thousands of casualties and ongoing technological warfare, the ethical implications of incentivizing combat actions remain a subject of debate. While the system has its critics, those directly involved in the conflict view it as a necessary tool in the defense of Ukraine’s sovereignty against external aggression.

