Saudi Arabia’s Crown Prince Mohammed bin Salman, known as MBS, has made a significant resurgence despite being shunned for his involvement in a gruesome killing. During a state banquet at the White House hosted by U.S. President Donald Trump, MBS was celebrated the day after the U.S. announced the sale of advanced military aircraft to Saudi Arabia. This event marked a notable turnaround, described by some analysts as a “comeback tour” with potential implications for Canada.
Dennis Horak, Canada’s former ambassador to Saudi Arabia, emphasized the country’s strategic importance on a global scale, highlighting the need for economic diversification and investment partnerships. The Crown Prince’s reputation took a severe blow in 2018 following the murder of journalist Jamal Khashoggi, a vocal critic of MBS. Despite international condemnation, Trump publicly supported the Crown Prince, casting doubt on his involvement in the incident.
Canada faced diplomatic tensions with Saudi Arabia over human rights issues, leading to a strained relationship and the expulsion of Canadian officials. However, recent efforts have been made to enhance economic and diplomatic ties between the two nations. The potential for increased trade and investment cooperation, particularly in sectors like energy and manufacturing, signals a positive shift in their relationship.
Under the Vision 2030 initiative, Saudi Arabia has focused on economic diversification and social reforms, including empowering women in the workforce. While progress has been made in certain areas, human rights organizations continue to raise concerns about political freedoms and the high rate of executions in the kingdom.
Despite criticism from human rights groups, MBS is striving to portray himself as a global leader, engaging in cultural and economic initiatives to reshape Saudi Arabia’s image. The approach of international partners, including Canada, towards Saudi Arabia’s transformation remains a subject of debate, with differing opinions on the most effective strategies for fostering change.

