Despite elevated measles rates in the Winkler and Morden region, a significant number of locals exhibit nonchalance towards the disease, as per a recent investigation by CBC News. The Southern Health region, encompassing these two Manitoba municipalities, has witnessed a higher count of confirmed measles cases in 2026 compared to any other area in the country, with over 50 cases according to the latest data from Health Canada.
The reemergence of measles, a highly contagious condition that had previously been eradicated through vaccination in Canada, does not trigger excessive concern among certain individuals in the region. Maddy Friesen, a resident of Winkler, expressed that the situation might be overstated, especially since she doesn’t know anyone directly affected. She mentioned, “If you get it, it sucks, but what can you really do? You get it, you get better, you get the antibodies and you’re good to go.”
When questioned about measles, most individuals in Winkler preferred not to engage in discussions. Deputy Mayor Andrew Froese highlighted that for those not infected or working in healthcare, their daily lives remain largely unaffected. Froese emphasized that public health guidelines are followed in the city, yet overall concern is minimal among residents.
Moreover, the province has reported 27 measles hospitalizations in Manitoba since the initial disclosure of a possible exposure in Winkler in January 2025. Two patients required intensive care, and the majority of cases involved children under 10 years old.
Dr. Eleni Galanis from the Public Health Agency of Canada explained that while most measles cases lead to a rash, fever, and other mild symptoms, severe infections can occur, potentially resulting in complications like pneumonia or brain inflammation.
Chief Provincial Public Health Officer Dr. Brent Roussin identified five rural municipalities in the Southern Health Region with persistent measles transmission. In Winkler and Morden, the urban hubs of the affected area, residents are urged to adhere to vaccination recommendations to curb the outbreak.
Vaccine uptake in Southern Health, particularly among school-aged children, has notably declined, significantly lower than the provincial average. Efforts to increase immunization coverage are ongoing to combat the ongoing measles outbreak.
Despite the outbreak, the province is not enforcing mandates or restrictions to halt the spread of measles, relying instead on communication, accessibility, and trust-building initiatives between healthcare providers and at-risk populations.
In conclusion, the situation surrounding the measles outbreak in Winkler and Morden underscores the importance of vaccination and public health measures to contain the disease and protect vulnerable individuals.