Fortnite, the widely popular online gaming platform, is increasing the cost of its in-game currency effective Thursday, a move that experts believe is linked to its parent company’s legal battles against tech giants Google and Apple over antitrust issues.
In a statement on March 10, the game’s website mentioned that the expenses associated with operating Fortnite have risen significantly, leading to the decision to raise prices. While the game itself is free to play, Fortnite generates revenue through in-game purchases, notably its “V-Bucks,” which players use to acquire new “skins” and other items.
The price adjustments are being implemented globally. In Canada, for instance, the company will now offer fewer V-Bucks at the same price, reducing the value of each purchase. Epic Games, the parent company, clarified this adjustment to CBC News.
Epic has been engaged in legal battles against Google and Apple for years, alleging anti-competitive practices related to the commission fees charged on in-app purchases, which could reach up to 30 percent. In 2020, Fortnite was removed from both the Google Play Store and Apple’s App Store when Epic tried to circumvent these fees.
Following a significant settlement, Google lowered its fees and allowed other platforms like the Epic Games store to compete, potentially aiding Epic in offsetting legal expenses. The legal dispute with Apple remains ongoing, with recent court rulings impacting Apple’s ability to enforce certain requirements.
Dean Takahashi, the editorial director at GamesBeat, praised Epic Games for its efforts in challenging antitrust issues, even though it resulted in revenue loss from Fortnite on mobile platforms. Rebuilding a consumer base on mobile devices post-legal disputes may take time, according to him.
Regarding the price changes, Takahashi suggested that by offering less for the same amount of money, Epic Games might mitigate backlash from players. Fortnite had previously adjusted global prices in 2021 and 2023.
In 2025, there was a decline in player hours spent on Fortnite compared to the previous year, as reported by gaming industry reporter Stephen Totilo. The total gameplay hours in 2025 dropped to 6.65 billion, signaling a potential shift in player engagement.
Despite the V-Bucks price increase, industry experts believe that it is unlikely to deter gamers from playing Fortnite. Games like Fortnite, Roblox, and Minecraft fall under the category of “forever games,” known for their enduring appeal and social elements.
Alex Baudet, an assistant professor of marketing at Laval University, highlighted that Fortnite’s decision to reduce the value of its currency could soften the impact on consumers, especially younger players. However, this pricing strategy may contradict Epic’s stance in its legal battles with tech giants.
While some may question the pricing adjustments, Takahashi believes that gamers generally appreciate companies that do not overly monetize or exploit them. He expressed confidence that Epic Games will maintain its reputation within the gaming community.