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Wednesday, July 1, 2026

“Rogers’ $50M Screen Break Initiative Targets Youth Screen Time”

Moderating the time spent on screens is a major challenge faced by parents of preteens and teenagers today, according to Toronto mother Andrea Chrysanthou. She points out that these young individuals have grown up in an era where being online was a primary means of connecting with teachers, friends, and family during the pandemic, leading them to be less aware of the potential risks associated with excessive screen time. Chrysanthou actively monitors her 12-year-old son Nathaniel Charles’ smartphone usage and engages in regular discussions about the various online content he may come across, such as sludge content and AI-generated deepfakes. Despite her efforts, she has observed instances where her son becomes emotionally charged by online videos, reacts with frustration when asked to stop using his device, and struggles to set boundaries on his screen time.

Recognizing the need for parental intervention, Chrysanthou emphasizes the importance of adults being actively involved in monitoring and guiding their children’s screen habits. In response to growing concerns over excessive screen time among young Canadians, telecom giant Rogers recently unveiled a $50 million initiative called Screen Break, designed to address this issue over the next five years. The comprehensive program includes collaborations with families, schools, and community organizations, as well as a commitment to ongoing research on the impact of screen usage. While parents and experts view this initiative as a positive step forward, they call for more involvement from technology and telecommunication companies, as well as government entities, to effectively tackle this pressing problem.

Rogers’ President and CEO, Tony Staffieri, highlighted the importance of fostering a balanced relationship between young individuals and their screens through the Screen Break initiative. The program features grants to support physical activity initiatives by organizations like the YMCA, as well as annual research efforts focused on screen usage patterns. Additionally, the initiative includes a school-based component that will involve professional athletes, including notable figures from the Toronto Blue Jays and prominent hockey stars, in promoting healthy screen habits and organizing active living sessions for teens.

Dr. Nicole Racine, a clinical psychologist and researcher at the CHEO Research Institute, commended the Screen Break program as a positive step in addressing the concerns surrounding excessive screen time among youth. She emphasized the significance of continued research and targeted interventions in schools, where young individuals spend a significant amount of their time. Racine stressed the need to prioritize children’s well-being by addressing critical issues such as excessive screen time and its impact on mental health, social connectedness, physical activity, and sleep patterns.

However, technology analyst and journalist Carmi Levy expressed cautious optimism regarding Rogers’ initiative, raising concerns about the company’s history of promoting addictive technologies tailored to younger audiences. Despite these reservations, Levy acknowledged the importance of broadening conversations around online safety for young people, especially as countries like Australia have implemented measures like social media bans for users under 16. He urged industry stakeholders and governments worldwide to collaborate on effective solutions to mitigate the negative effects of excessive screen time on youth well-being.

In conclusion, while parents like Chrysanthou welcome initiatives like Screen Break as valuable tools in managing screen time challenges, they advocate for a collective effort involving telecom and tech companies, as well as government bodies, to establish regulations that safeguard children in online spaces. Chrysanthou emphasized the need for accountability and oversight in the digital realm, similar to safety regulations imposed on other products and services accessible to children, to ensure a secure and healthy online environment for young individuals.

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